Produção, edição e análise de conteúdo multimídia
Cursos, projetos e consultoria
Education and Fellowships
Post-doctorate studies at the Laboratoire Communication et Politique (CNRS) - Paris, France (2012-2014), as a research fellow from the Coordination for the Improvement of Higher Education Personnel (CAPES-Brasil).
PhD (2011) in Linguistics of Text and Discourse by the Universidade Federal de Minas Gerais (UFMG), with a one-year doctoral degree in France (2008-2009 - fellowship from Capes linked to the Centre d'Analyse du Discours de l'Université Paris 13).
Master's degree (2006) in Linguistics of Text and Discourse by the Universidade Federal de Minas Gerais (UFMG), with a six-months fellowship from National Council for Scientific and Technological Development for Junior Research (CNPq, 2005-2006).
Bachelor in Social Communication with a degree in Journalism from the Faculty of Philosophy and Human Sciences of UFMG (2002). Fellowship from National Council for Scientific and Technological Development for Junior Research (CNPq,1999-2000).
Professional Experience
ALLIANCE FRANÇAISE BRASILIA - Communication and Culture Coordinator - Responsible for communication strategies and content production, as well as the production of cultural projects and activities within the institution and in partnership with local, national and international organizations, such as: French Embassy in Brazil, Goethe-Zentrum Brasília, Aliança Francesa Network Brasil, Fondation des Alliances Françaises, EUNIC (European Union National Institutes for Culture) Brasil/Brasilia, Institut Français, SESC-DF, Curta Brasília, A Pilastra etc.
Co-founder and director of Escafandro - itinerant network of free courses in creative processes.
Free lancer content producer (since 2012).
UNESCO's Consultant in the implementation of TV MEC, Internet Protocol (IP) broadcaster of the Ministry of Education. Performance as documentary screenwriter and editor-in-chief of the reports and broadcasts transmitted by the website. - Brasília, Brazil, 2010.
TV GLOBO MINAS - (Central Globo de Jornalismo), Belo Horizonte, Brazil (2006-2010)
News Producer
News reports for national TV programs at Rede Globo de Televisão (2009-2010)
News reports for the local TV programs Bom Dia Minas and MGTV (2006-2008)
Coverage of the Elections for President of the Republic, Governor, Senator and Deputy (2006)
TV ALTEROSA - Sociedade Rádio e TV Alterosa Ltda (Grupo Diários Associados), Belo Horizonte, Brazil (2002-2005)
News Producer and Editor
News reports for the regional news programs Jornal da Alterosa1st and 2nd edition, Alterosa Sports and morning news First Page.
Research and teaching interests
Audiovisual | Digital Communication | Discourse Studies | Rhetoric and Argumentation
Awards
Presentations
Essay on white hair: a multimodal artistic argument for the aesthetic freedom of aging. IV Conference of the Latin American Association of Rhetoric and the V Brazilian Congress of Rhetoric - Belo Horizonte, Brazil, 2018.
Rhetoric of the female image in the cinema: discursive analysis of movie posters. IX Seminar of the Latin American Association of Communication Researchers (ALAIC) - Goiânia, Brazil, 2017.
On the importance of education to observe the media. Cycle of debates Viva democracy! - Brasília, Brazil, 2016.
Léon, Mathilda and teenage revenge in the movies. VII International Colloquium Philosophy and Fiction - The Art of Revenge - Ouro Preto, Brazil, 2015.
Rhetorical Villains on Screen. International Congress Evil incarnate: manifestations of villains and villainy - Cleveland, USA, 2014.
Projections rhétoriques à l'écran du cinéma. Colloque International Usages et Fonctions de la Rhétorique - Brussels, Belgium, 2013.
Stéréotypie et altérité au cinéma brésilien: en quête d’une identité nationale. Colloque "Le même et l'autre" - Rouen, France, 2011.
Argumentative dimensions of filmic discourse. International Congress of Speeches and Means - Buenos Aires, Argentina, 2011.
Discourse genres, genres of cinema: is there a common denominator? X Congress of Latin American Studies of Speech - São Paulo, Brazil, 2011.
The rhetorical proofs and the image in the fictional narrative film. I International Congress Text-Image - Belo Horizonte, Brazil, 2010.
Argumentative Discourse Analysis: the fiction film. II International Forum for Discourse Analysis - Rio de Janeiro, Brazil, 2010.
Le phénomène Troupe d'élite au Brésil: le piratage au profit du débat?. Conférence internationale - Piratages audiovisuels. Les réseaux souterrains de la mondialisation culturelle. Carism, Institut français de Presse, Université Paris II - Paris, France, 2009.
Effects of Pahtos in Film Discourse. III International Symposium on Discourse Analysis - Emotions, Ethos and Argumentation - Belo Horizonte, Brazil, 2008.
About the enunciation in the cinema. Seminar on Research in Discourse Analysis: Paths of Discourse Analysis in Brazil - Belo Horizonte, Brazil, 2006.
Film montage in the cinema and on the internet: new connections. 8th national day of Scientific Initiation - 53rd Annual Meeting of SBPC - Salvador, Brazil, 2001.
Film montage in the cinema and on the internet: new connections. IX Scientific Initiation Week of the Federal University of Minas Gerais - Belo Horizonte, Brazil, 2000.
The design of the interface: views on hypermedia. VIII Scientific Initiation Seminar of the Federal University of Ouro Preto - Ouro Preto, Brazil, 2000.
Invited Talks
Round Table Moderator: The Enargeia of the film: Kracauer and Umberto D.; Clairvoyance and evidence in Do not look now. II International Seminar Docere, Delectare et Movere: enargeia-evidentia - Santa Bárbara, Brazil, 2017.
Round Table Speaker: Photography, cinema and audiovisual from a discursive perspective. I International Colloquium of Aesthetics of the Faculty of Philosophy at Federal University of Goiás - Connecting aesthetic traditions - Goiânia, Brazil, 2016.
National Webinar Speaker: How the digital media have influenced the audiovisual content production. Series of webinars of the 3.0 Journalist - Online, Brazil, 2016.
Round Table Moderator: Medea (s), between philosophy, rhetoric and literature. XIII Archai International Seminar - Brasília, Brazil, 2016.
Round Table Speaker: Moulin Rouge, the villainy of a new Hades. Orphic Days - Belo Horizonte, Brazil, 2015.
Lecture: Damages : l’ethos et le pathos dans une série télévisée. Séminaire Justice Images Languages Cultures - Paris, France, 2014.
Lecture: L’ethos et le pathos chez les méchants : représentations sociales dans le film La Cité de Dieu. Séminaire Association Analyse des Discours de l'Amérique Latine - Paris, France, 2014.
Lecture: The Godfather 2 - an argumentative analysis of discourse applied to fictional cinema. Laboratory of Audiovisual Studies of the Center for Research and Documentation of Contemporary History of Brazil at Fundação Getúlio Vargas - Rio de Janeiro, Brazil, 2011.
Research, advising and teaching experience
Honorable Mention - Highlighted Award for Junior Research Guiding, University Center of Brasília - 2018
4th UniCEUB Award for Academic Merit - Innovative pedagogical practice, University Center of Brasília - 2018
1st place - Contest of News Reports - Young Talents Program - Journalism and the city - Student Category, Belo Horizonte City Hall - 2001
Honorable Mention in Human Sciences - Highlights of the VIII Seminar of Scientific Initiation of the Federal University of Ouro Preto - 2000
Selection of best works in the area of Human Sciences - IX Scientific Initiation Week of the Federal University of Minas Gerais - 2000
RESEARCH
Audiovisual villains in the 21st century: ethics and passions in the construction of characters for cinema and TV - Postdoctoral Research - Laboratoire Communication et Politique (CNRS) - Paris, France, 2012-2014
Argumentative dimensions of filmic discourse - rhetorical projections on the cinema screen - Doctoral Research - Federal University of Minas Gerais (UFMG) and Université Paris 13 - Belo Horizonte, Brazil (2007-2011) / Paris, France (2008-2009)
Narradores de Javé: a semio-linguistic analysis of filmic discourse - Master's Research - Federal University of Minas Gerais (UFMG) - Belo Horizonte, Brazil (2005-2006)
Film montage in the cinema and on the internet: new connections - Junior Research - Federal University of Minas Gerais (UFMG) - Belo Horizonte, Brazil (1999-2000)
RESEARCH ADVISING
Junior Research
Apocalyptic audiovisual: the catastrophe in times of pandemic - University Center of Brasília (CEUB) - Brasília, Brazil - (2020-2021)
Brazilian cinema and the symbolic approach to hate speech - University Center of Brasília (CEUB) - Brasília, Brazil - (2019-2020)
Cinema as a space for representations of gender, class and race - University Center of Brasília (UniCEUB) - Brasília, Brazil - (2018-2019)
Webjournalism on YouTube and convergence culture: changes in content and professional practice -
University Center of Brasília (UniCEUB) - Brasília, Brazil - (2017-2018)
Suricate Seboso and virtual community: discursive regionalism and humor in memes for online social networks - University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016-2017)
Postgraduate papers
Sallve: a study of branding before and after the crisis.University Center of Brasília (UniCEUB) - Brasília, Brazil - (2020)
A study of the insertion of brands in Nerdcast. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2020)
The representation of Brazilian Paralympic sport in audiovisual advertising pieces. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2020)
Video marketing and social networks: the Bolovo case. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2020)
Podcast analysis in content marketing: usage potentials based on engagement factors. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2020)
TAG Literary Experiences: The Digital Marketing Strategy Behind Upgrading an Old Service. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2020)
Health communication: analysis of the educommunication strategy adopted by the Secretariat of Primary Health Care. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2019)
Narrative hybridism in the age of convergence: a case study of Eva's Stories on Instagram. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2019)
Digital marketing in the stories of Portal Metrópoles. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2019)
Native Advertising: The Meeting of Church and State - How Journalism and the Commercial Department Join Forces at The New York Times. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2019)
The impact of using celebrities in the video game Until Dawn: an analysis of online social networks. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2019)
Diversity in the commonplace: the representation of femininity in Avon advertising on Facebook. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2018)
The Impact of Using Celebrities in the Electronic Game Until Dawn: An Analysis in Online Social Networks. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2018)
Analysis of women situation in representations of organizational culture in the series Mad Men. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2017)
Public communication in the digital age: analysis of the (Top Electoral Court) TSE campaign on Facebook. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2017)
"Add me, please!" - the use of WhatsApp and the journalistic practice tranformations. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2017)
Organizational communication and dialogue with the citizen via Facebook: case study of the fan page of the Ministry of Transparency, Supervision and Control (CGU). University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016)
Online Portal Sensationalist discourse: transgression of journalistic genre. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016)
Educational content in online social networks: case study of TV Escola. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016)
HBO GO and Netflix: study on digital marketing strategies in online social networks. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016)
Jornal de Brasília: impacts of digital platforms investments. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016)
Freedom in times of crisis: a case study of the Brunette Socialist blog. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016)
Facebook in children's public education: a case study of a school in the Federal District. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016)
Theater in cyberculture: influence of digital and social media in theatrical language. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016)
Transmidiality and narrative complexity in modern television: a case study of the Veronica Mars series. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016)
Collaborative Tourism and Digital Reputation: AirBnB. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2016)
Digital ethos in the feminine Instagram profiles: case study of blogger Gabriela Pugliesi. University Center of Brasília (UniCEUB) - Brasília, Brazil - (2015)
TEACHING (University Center of Brasília - UniCEUB)
Postgraduate courses
Specialization Course in Digital Marketing - Subject: Languages and audiovisual techniques for digital media (Since 2014)
Specialization Course in Communication and Social Networks (Distance Learning Mode) - Subject: Narratives and Contexts of Cyberculture (2014-2016)
Specialization Course in Communication and Organizational Management - Subject: Communication Research Methodologies (2016)
Specialization Course in Photography - Subjects: Theories of Contemporary Image - Image Perception and Meaning (Institute of Higher Education of Brasília - IESB - 2016)
Undergraduate courses (Since 2010)
Journalism Course - Subjects: Theories of Journalism - Writing for Audiovisual Media - TV Journalism II - Online Social Media - Digital Journalism - Research Methodology - Media critics - Language Analysis
Advertising and Propaganda Course - Subjects: Audiovisual Production - Online social media - Research Methodology
- Language Analysis
Audiovisual Course - Subjects: Hypermedia and interactivity - Audiovisual editing
UNIVERSITY EXTENSION PROJECT
Cine UniCEUB (2015-2018) - movie sessions followed by debates with specialists on topics treated in the films, with the aim of promoting culture and critical reflection on citizenship and professional practice. (Facebook Page - Blog)
CREATIVITY COURSES (SHORT TERM WORKSHOPS)
Observe and describe with audiovisual: the documentary in the context of the content production - 2018
Rhetoric and Language Figures for Content Production - 2018
Image, poetics and urban intervention - 2017
Languages
Portuguese (Native) | English (Advanced) | French (Advanced) | Spanish (Intermediary)
